How to Use Sales Funnels to Launch a New Product Or Service
A sales funnel is a marketing strategy that guides your customers from awareness to purchase. It’s an effective way to build trust, generate leads, and convert new customers. It’s also a great tool to use when launching a new product or service because it allows you to target your audience and deliver relevant content that will increase their interest in your product.
The first step in any sales funnel is capturing your audience’s attention. This can be done through a variety of methods including social media posts, paid advertisements, content syndication, blog articles, or word of mouth. The goal of the initial stage of your sales funnel is to inform your audience and pique their curiosity about how your product can help them solve their problem or alleviate their pain point.
Once your audience has become aware of your product, they will begin to evaluate it based on their needs and wants. This evaluation will determine if your product is a good fit for them or not. The evaluation phase of your sales funnel will include more in-depth information about the benefits and features of your product. This information will be provided through various channels, such as blog posts, videos, webinars, or direct email campaigns.
As your audience evaluates their decision, they will begin to develop an emotional connection to the product. This is a critical stage of the funnel that can be influenced by your branding, packaging, and copywriting.
To drive excitement and hype around your upcoming product, you can create an exclusive launch page for your audience. This will encourage your audience to participate in the launch event and increase the likelihood that they will become a customer when it launches. This type of funnel can be used for any type of product, but is especially effective for high-ticket services like coaching and training.
Depending on the type of product you’re selling, you can choose to have open or closed sales. Open sales allow for a flexible sales process, while closed sales create a sense of urgency and scarcity for new products or limited-time offers.
In the final stage of your sales funnel, your audience will decide whether to buy or not to buy. Once they’ve made this decision, they will either contact you directly via phone or email, visit your website or storefront, or order the product from another source.
If you’re looking for an easy-to-use sales funnel solution, ClickFunnels has a pre-built Product Launch Funnel that is designed to automatically drip out content and nurture your audience through the video series so that they are a blazing hot prospect by the time they reach your product page. You can find it in the Sales Funnels category of templates and you can edit it as needed. You can also customize it with your branding to make it your own. For example, you can create a custom Title Page and add in your own links to help you get started.
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